"EQUALS - FOR THE ACCEPTANCE OF DIVERSITY"
Intervention in public space, 2017

(web site Croatian language: https://isteonline.wordpress.com)

The EQUALS collective is a group of women from Zagreb of various ethnic, religious, racial and sexual identities. The aim of their activity is directing attention to the presence of discrimination in Croatian society, and raising awareness on the importance of acceptance of diversity.

The work of the EQUALS collective comprises a series of posters, billboards and animation that sensitise attitudes to women of diverse ethnic, religious, racial and sexual affiliations. At first brought together at the invitation of the artist Andreja Kulunčić, who is also a member of the collective, through numerous workshop sessions they defined the basic problems they meet at an everyday and institutional level, the results of discriminatory behaviour and discriminatory legislation: fear of going through certain parts of the city because of their skin colour or religious emblems (the hijab), embarrassment at using their own language (Arabic), the inability of a same-sex couple to adopt a child and difficulties in being granted asylum.

Together the members of the collective devise a public campaign in which they speak in the first person about these problems. When these problems are spoken out in public, in an animated video shared on social networks or in posters in city light boxes and on billboards, they cease to be the problems of a given person or a group of people, but are manifested as symptoms of collective identities.

PROJECT PRODUCTION: .
POSTERS
- Authors: EQUALS collective / Design: Dejan Dragosavac – Ruta / Photo: Ivan Posavec

ANIMATION - Concept and screenwriting: EQUALS collective / Direction and animation: Vedran Štefan / Editing: Maida Srabović / Sound design and mixing: Ivan Mihoci / Music: Žen “Slava Raškaj” / After the video original of the ISTE collective / Producent: MAPA Association / Zagreb, 2017

Concept and project organisation: Andreja Kulunčić
Video and photo documentation: Ivo Martinović
Texts: Irena Bekić
Production: MAPA Association
Zagreb, 2017